By Ashish Bhalla,
Today all the brands are adopting social media for marketing their goods and services. Be it small or big social media marketing is an influential way for businesses of all sizes to reach out to their prospects customers. Today customers want one-on-one interaction and it’s very much possible through social media marketing.
Through the huge pool of social platforms like Facebook, Twitter, Instagram, You tube and Pinterest, customers freely interact with their favorite brands. According to Social Media Marketing Expert Ashish Bhalla, social media marketing is the “next big thing,” a powerful tool which must be utilized fully for maximum profit. A good social media marketing campaign improves customer experience and coverts into repeat sales.
There are several benefits of social media marketing. Here we have listed some:
Improves Brand Recognition: social media marketing can be used to syndicate content and increase your brands’ visibility. The strong media networks become your brand’s voice and content. With proper channelizing, one can see great results in few weeks only.
Increases brand loyalty: Today where social media has become one stop solution for everything, brands who are engaging in social media channels enjoy higher loyalty from their customers. Customers share their queries and problems on brands’ social pages and get instant replies.
Increases traffic: Using social media and linking it to your website will increase your traffic tremendously.
Improves Search Engine Rankings: Social media postings help in getting traffic on brands’ sites. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website.
Higher conversion rates: With every social media post the chances of conversion get high. Every post is an opportunity for customers to convert. With regular engagement on social media, brands can have access to new customers, recent customers, and old customers, and they will also be able to interact with all of them. Every blog post, image, video, or comment brands share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion.
Enhances Customer Satisfaction: By voicing out your opinion on social media brands can create an emotional connect with customers. Customers really like when they see that their comments getting acknowledged.
Nowadays brands are leaving no stone unturned to please their customers and establish an emotional connect with them. Customers appreciate the attention they get and this increases the brands’ value in customers’ mind.