May 10, 2018

By Ashish Bhalla,

Digital Marketing is essentially improving interaction of businesses with customers online. Digital has evolved in this country since its inception. Currently, it has evolved to be one of the best career opportunity for the fresher looking out for opportunity. The infusion of creative content, technology and data is making the profile of digital marketing more lucrative option for job satisfaction. India is currently thriving on digital media, with the advent of world influences the market is becoming more competitive and intelligent.

As the digital landscape continues to evolve and innovate along with all of the tools, platforms and possibilities it encompasses, the skills required to thrive and achieve the dynamism essential to an impact and long-standing marketing career have shifted along with it. These changes have been particularly evident in roles at the director level within the UX and digital marketing spheres, where there is unquestionable potential for expansive career growth and the ability to make a measurable impact on the industry as a whole.

“There is a significant gap in demand and supply of digital marketers today. Digital or social media as a marketing subject is not covered in depth (if covered at all) in most MBA classes. How does a new marketer master the channels that are reaping rich rewards for businesses all over the world?

Digital marketing is a manpower extensive service industry. Being Services, it is supposed to be delivered by people. Irrespective of how much automation takes place in digital marketing, it always requires people to study that automation, understand them and then consequently apply that automation to digital marketing campaigns.

The digital economy is growing fast and there’s no better time to start your career in digital marketing, right now. Be prepared for a happening career that will keep you on your toes with not a single day the same! It’s a competitive industry, however, there are some simple steps you can take to get ahead. If you are thinking? It’s time to do it

 

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