April 19, 2018

By Ashish Bhalla,

Today digital services or devices have hijacked our lives and they have become one vital part of our regular regime without which we can’t function. Be it a giant MNC, an individual or a small ration shop everybody is embracing digital technology to flourish their businesses. With initiatives like smart cities and Digital India, the Indian government has created a large pool of options for online marketing.

According to Investopedia– Digital marketing is the use of the internet, mobile devices, social media, search engines, display advertising and other channels to reach consumers. As a subset of traditional marketing, digital marketing goes beyond the internet to include Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads) to promote products and services. Digital marketing targets a specific segment of the customer base and is interactive.

Digital marketing is a hot topic today and a majority of people are taking it up as a career opportunity, businesses using this for expansion and brands for visibility across the globe. Youths are exploring a career in Digital Marketing. Seeing the current internet revolution and the growing mobile subscriber base in India, brands are extensively using digital marketing to reach to masses.

According to a recent report, the total mobile subscribers’ base in January 2018 has grown to 988.49 million subscribers. These numbers are paving the road for brands and opening new horizons for them to create a touch-base with the consumers. The incessant growth in technology is helping marketers to strategize and adopt measures more efficiently. Through technology, brands are getting more refined information about consumers like- their behavior, purchasing patterns or preferences and accordingly running campaigns which are extremely personalized.

Considering India a prominent market for digital marketers, the future of digital marketing is radiant. As per a recent data release, digital media spend is anticipated to increase by 30 percent in 2018 with 43.6 percent growth in mobile spend, which will account for 47 percent of total digital spend in 2018. Internet advertising is expected to grow at 20.4% in 2018 and internet is projected to account for 15.4% of total ad spends in the country by 2020.

With brands like Jio who is providing high-speed networks at a lower cost is creating huge opportunities for digital media. Experts like Mr. Ashish Bhalla the renowned digital marketer believes that India is a key market for digital marketing and seeing the mounting usage of smartphones the digital ad spend will only ascend further. With cheaper data and high internet adoption, the numbers will mount multiple times.

Brands need to elevate their digital game if they want to remain in the race. The scope of digital marketing is extremely broad and brands need to embrace the current global digital marketing trends and also need to be updated with today’s informative consumers. As we all know that everything has its expiry date and digital marketing trends are no exception. So for brands, it’s high time to buck-up their game and strengthen their digital marketing strategies if they wish to stay ahead of the online curve.



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